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Generating Alternatives for Better Decision Making

By Irene T. Boland, PhD

Making a decision can feel overwhelming. With countless options and potential outcomes, committing to a single choice seems challenging. However, developing alternatives is a critical thinking skill that can greatly improve decision-making. Exploring a range of possibilities allows you to make informed choices that yield the best results.

Understand the Decision Context

Before generating alternatives, thoroughly understand the decision at hand. Get very clear on your desired outcome. Gather all relevant information. Know any limitations or constraints. Identify key stakeholders. Clarify the timeframe. The more deeply you explore the context, the better equipped you’ll be to develop meaningful options. Don’t rush this step.

Brainstorm Possibilities

With a firm grasp on the situation, let your creativity flow. Brainstorm without judging or limiting ideas. Consider a wide range of alternatives that could potentially achieve your goals. Ask “why” questions to dig deeper. For example, if the goal is better customer satisfaction, brainstorm ways to understand customers, address complaints, or exceed expectations. Capture all ideas, even unconventional ones. You can refine later.

Research and Reflect

Carefully research the feasibility of each alternative. Seek data and input to weigh pros and cons. Reflect critically on how options align with desired outcomes, limitations, and values. Does an alternative seem realistic and in scope? Who might it impact and how? The goal is to thoroughly grasp the implications of every possibility.

Put It to Work

When facing an important decision:

  • Avoid jumping to conclusions. Keep exploring alternatives with an open mind.
  • Discuss options with others for new perspectives.
  • Weigh alternatives against goals and constraints. Choose what optimizes desired outcomes.
  • Revisit and re-evaluate if new information emerges. Be flexible.
  • Implement the decision, then review results. Track what went well or poorly to inform future choices.

The Takeaway

Rushing to judgement often leads to poor decisions and unintended consequences. Investing time in generating and evaluating alternatives helps you make the best choices. Although it takes more upfront effort, it reduces regret, enhances critical thinking, and leads to better results in work and life.

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